About SunC Battery

SunC Battery (Sun C Battery Solutions And Regenerators Pvt Ltd) has been in business since 2012. They make battery regenerator machines, hydrometers, load testers and a battery additive. Their buyers include solar installers, battery shops, e-rickshaw owners, hospitals, telecom companies and farm machinery users.

The challenge

Battery regeneration is a niche product. Most people with weak batteries do not know regeneration is an option, so they replace the battery instead. SunC needed a steady flow of enquiries from people who could actually buy, at a cost that made sense for the business.

What we did

• Set up tracking first. Every enquiry was tracked, so we knew which ad and audience brought it.
• Ads that explain the product. Simple creatives that show what regeneration does and who it is for, in plain words.
• Audiences that buy. We targeted the industries that use batteries every day, like solar, battery shops and e-rickshaws.
• More behind what works. Each week we paused weak ads and moved budget to the ads bringing the cheapest leads.

The result

SunC got enquiries from paid ads at ₹12 per lead. That gave their sales team a steady list of people to call, at a cost low enough to keep the ads running.